maverick community
maverick community

maverick community

maverick community makes it easy for fitness & wellness creators to run their own businesses. Think CloudKitchens, SolaSalon, Industrious, Squire for wellness creators.

👨‍👨‍👦 Team


👋 Join us

🎵 TikTok

🔗 Website

〽️ What is maverick community?

maverick community makes it easy for fitness & wellness creators to run their own businesses. Think CloudKitchens, SolaSalon, Industrious, Squire for wellness creators.

We’re starting by building a network of flexible, on-demand studios equipped with dynamic multi-camera setups powered by AI live editing software.

maverick is unbundling the gym, putting the wellness professional first, and building a purpose-driven social enterprise to create more entrepreneurs and make health and wellness accessible to everyone!

Our spaces are meaningful environments that empower wellness professionals to produce their best work, whether in person or digitally.

How maverick community Works
Mission Statement
Mission Questions
Why the name "maverick"?

1️⃣ First Location - Playa Vista, CA

  • Virtual Tour
  • Photos
  • We opened our first location in August 2021 in Playa Vista, CA (Westside LA).
  • We took over a former YogaWorks location at an outdoor mall called Runway. We renovated and opened for business in just under three weeks after receiving the keys from the landlord.
  • This Playa Vista location is 7,500 square feet and includes five separate studios: (1) 1,200 sqft for personal training, (2) 500 sqft for group fitness, (3) 1,200 sqft for spin, (4) 1,500 group training studio (yoga, dance, HIIT, boxing, pilates, meditation, martial arts, etc), and (5) 100 sqft wellness room for massage + physical therapy, acupuncture, nutrition consultations, etc. The facility also features men's and women's locker rooms with showers and lockers.
  • We are excited for this to be our first location because there were previously two successful boutique fitness businesses operating out of this outdoor center: Flywheel (spinning) and YogaWorks (yoga). Additionally, we have great co-tenants in WholeFoods, Brella, Healthy Spot, Sender One, Cedars-Sinai, Rvivl, Varnish Lab, and Heyday.

👨‍👨‍👦 Team

Michael Fishman

  • Co-founder, CEO of Pure Cycles, a bicycle company that amassed $50M+ in revenue over ten years. Acquired in April 2020.
  • BS in Real Estate, University of Wisconsin-Madison
  • Forbes 30 Under 30
  • Non-profit board chair at Los Angeles County Bicycle Coalition


  • ‎‍💼 : LinkedIn
  • 📧 :

Christian Straka

  • Mindfulness coach and facilitator - corporate clients such as Adidas, Netflix, Amazon, and Facebook
  • Mindsize Co-Creator, CEO
  • Adidas Runners Global Mindset Coach, Adidas Runners Mindset Coach LA
  • Former professional tennis player and professional coach for players such as Mike Bryan and Victoria Azarenka


Steve LePore


  • 🔗 : Website
  • 📧 :

Team Members

  • Yoshi Silva
  • Jeremi Ross
  • Xavianca Horne
  • Ale

Wellness Professional Advisor Team




💨 Traction + Updates

We send regular updates. Sign up below to be added to the list and check out the archive below.

Why are we being so transparent?

Company Updates

maverick community update - December 2020
maverick community update - January 2021
maverick community update - February 2021
maverick community update - March 2021
maverick community update - April 2021
maverick community update - May 2021
maverick community update - June 2021
maverick community update - July & August 2021
maverick community update - September 2021
maverick community update - October + November 2021
maverick community update - December + January 2022

Collection of longer form ✍️ "Thoughts" from the updates above:

✨ Strategy

What maverick community has figured out so far
What wellness professionals are saying about maverick community
Tech strategy
Real estate strategy
Unit economics
What the future will look like once maverick community is successful
Why maverick community Will Win
Risks + challenges
Relevant trends propelling maverick community (why now?)
Similar concepts in other industries
Remote-first culture
7 strata of strategy
Competitive landscape
Market size (US)

⏩ maverick forward

What is maverick forward?
Partnering > giving
Turn-key entrepreneurship

maverick community and maverick forward are social enterprises that will combine the heart of a nonprofit with the scalability and innovation of a for profit.

❓ FAQs

How does maverick community differ from other gyms?
How does maverick community differ from existing gyms that offer private trainers the ability to rent space by the hour?
What are the barriers to entry?
Why start the non-profit now, at the beginning of the company, versus waiting until the for-profit has shown significant signs of success?
How will maverick forward (the non-profit organization) operate with maverick community (the for-profit organization), and how much founder time will be dedicated to each organization?
What software are you using to run maverick community?

👋 Join Us

Maverick Community and Maverick Forward are based in Los Angeles, CA. We are a diverse group of people interested in fitness, health and wellness, giving back, mindfulness, reading, baseball, basketball, tennis, cycling, golf, hiking, running, real estate, dogs, and the ocean.

Interested in joining us? Email:

Lastly, please feel free to forward these updates to anyone else you think would benefit from following along with our building process.

Thanks for your support. Please reach out if you'd like to learn more or talk further.

323.417.9300 (text/call)