Maverick Community helps independent physical therapists and performance specialists run their own businesses. We create an environment that supports like-minded individuals to grow themselves and their careers.
1️⃣ Location #1: West Hollywood, CA
👨👨👦 Team
✨ Strategy
❓ FAQs
👋 Join Us
🔗 Website
〽️ About Maverick
1️⃣ Location #1: West Hollywood, CA
From proof of concept test kitchen in Playa Vista ➡️ 1.0 space in West Hollywood
- We opened our first test kitchen location in Q4 2021 in Playa Vista, CA (Los Angeles). We signed a one-year lease to test our concept and took over a former 7,500 sqft yoga studio, allowing us to rent out 3 group studio rooms and a shared personal training area. During our one-year test, we proved that independent coaches want their own space, as we had over 150+ coaches and trainers training their clients at our facility. While our customers loved our services and brand (77 Net Promoter Score), we quickly learned that the Playa Vista location wasn’t set up correctly to focus on the top one-on-one trainers and physical therapists who were most successful in our space. After ~1 year at Playa Vista, we decided to take all of our learnings and relocate to a space where we could most successfully serve our most profitable customers.
- Read more HERE about our decision to move away from group trainers + digital services and more towards in-person, one-on-one coaches.
- We opened our West Hollywood location on April 1, 2023. We took over a former MMA gym, remodeled the space (bathroom overhaul, new flooring, removed the drop ceiling and a separation wall, and assembled new equipment), and opened 4 weeks after receiving the keys.
- Our West Hollywood location is the first custom facility explicitly built for the most successful independent performance physical therapists and personal trainers, the highest-earning coaches in the fitness space.
- Click HERE to read about our initial traction (or scroll down to Traction + Updates)
👨👨👦 Team
Michael Fishman
- Co-founder, CEO of Pure Cycles - a bicycle company started in college at the University of Wisconsin-Madison and ran for 10 years before being acquired in April 2020.
- BS in Real Estate, University of Wisconsin-Madison
- Forbes 30 Under 30
Links
- 💼 : LinkedIn
- 📧 : michael@bemav.com
Christian Straka
- Mindfulness coach and facilitator - corporate clients such as Adidas, Netflix, Amazon, and Facebook
- Mindsize Co-Creator, CEO
- Adidas Runners Global Mindset Coach, Adidas Runners Mindset Coach LA
- Former professional tennis player and professional coach for players such as Mike Bryan and Victoria Azarenka
Links
Marcellus Wiley
- Inducted into the Columbia University Athletic Hall of Fame
- Played ten seasons in the NFL with the Buffalo Bills, San Diego Chargers, Dallas Cowboys, and Jacksonville Jaguars.
- Known for his community involvement, his team voted him the Walter Payton Man of the Year three times.
- Broadcast media analyst for ESPN and FOX SPORTS
- Founder, “Project Transition,” a charitable organization that provides leadership training to at-risk youth with the goal of creating tomorrow’s thought leaders.
Links
- 🔗 : Website
Steve LePore
- Founded three successful non-profit organizations - My Friend’s Place, The Santa Clarita Valley Youth Project, 1in6
- 30 years of experience as a non-profit Executive Director
- Speaker and storyteller with audiences, including at the Pentagon
Links
- 📧 : steve@bemav.com
💨 Traction + Updates
We send regular updates. Sign up below to be added to the list, and check out the archive below.
Company Updates
Maverick Community Update - December 2020Maverick Community Update - January 2021Maverick Community Update - February 2021Maverick Community Update - March 2021Maverick Community Update - April 2021Maverick Community Update - May 2021Maverick Community Update - June 2021Maverick Community Update - July & August 2021Maverick Community Update - September 2021Maverick Community Update - October + November 2021
Maverick Community Update - December + January 2022
Maverick Community Update - May 2022
Maverick Community Update - December + January 2023
Maverick Community Update - August 2023
Maverick Community Update - May 2024Collection of longer form ✍️ "Thoughts" from the updates above:
💁Space as a Service WITH a Service for All Creators
🚀When is the right time to launch, and how do you know? Evidence > Theories
🤑Whoever generates the demand captures the value
Peloton as a Service🪙The Ownership Economy and how crypto may improve our creators' lives
🏗️Thoughts on location and why Maverick works everywhere
🦥Perseverance + Sloth & Torpor
🎶Learnings from the music industry: the money is in live events
🏨The hotelization of real estate: a capital light management agreement business model
👾Single-Player to Multi-Player —> creator collabs and cross-promoting to solve top of funnel and distribution challenges
♟️Wellness Professional > Client: business model based on a key strategic trade-off
〽️ Co-op / co-ownership Maverick model
⛰️My first Misogi - a brief story on risk-taking and adventure
🙃Disruptive Innovation by Clayton Christensen
🤖In-Person Fitness Professionals > Content Creating Fit Pros
🚗Maximum Service at Minimum Cost
💡Take a simple idea and take it seriously -Charlie Munger
👷🏻♂️Challenges of Building in Public
✨ Strategy
⏩ Maverick Forward
Maverick Community and Maverick Forward are social enterprises that will combine the heart of a nonprofit with the scalability and innovation of a for profit. Please join us! Donate HERE
❓ FAQs
👋 Join Us
Maverick Community and Maverick Forward are based in Los Angeles, CA. We are a diverse group of people interested in fitness, health and wellness, giving back, mindfulness, reading, baseball, basketball, tennis, cycling, golf, hiking, running, real estate, dogs, and the ocean.
Interested in joining us? Email: hireme@bemav.com
Lastly, please feel free to forward these updates to anyone else you think would benefit from following along with our building process.
Thanks for your support. Please reach out if you'd like to learn more or talk further.
Michael@bemav.co
323.417.9300 (text/call)
