Disruptive Innovation by Clayton Christensen
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Disruptive Innovation by Clayton Christensen

I’ve been thinking a lot about this Clayton Christensen quote recently.

“Disruptive innovation happens when someone introduces simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo.”

We're spending an excessive amount of time building the perfect content creation studio for wellness professionals. There are many moving pieces, from the instructor's audio, to the music, to the clarity of video, to the live editing, to the streaming, to the lighting, to the post-production work to create reels/short-form content from longer-form content, etc.

Creating professional content traditionally takes a lot of time and money ($10K+ per day shoot with a professional crew and quality equipment), but we've been able to create something really special that is easy for Maverick to operate and allows the wellness professional to get high-quality content at an affordable price (as low as $50/hr).

See the example footage HERE

Read previous Thought “This is FUN”