Maverick Community
Maverick Community

Maverick Community

Maverick Community helps independent physical therapists and performance specialists run their own businesses. We create an environment that supports like-minded individuals to grow themselves and their careers.

〽️ About Maverick

1️⃣ Location #1: West Hollywood, CA

👨‍👨‍👦 Team

💨 Traction + Updates

Strategy

Maverick Forward

FAQs

👋 Join Us

📷 Instagram

🔗 Website

〽️ About Maverick

What is Maverick Community?
How Maverick Community Works
The Problem We’re Solving
The Benefits of Joining Maverick As a Physical Therapist and Personal Trainer
The Benefits for the End User (clients of the physical therapists and trainers)
Mission Statement
Mission Questions
Values
Taglines
Why the name "Maverick"?

1️⃣ Location #1: West Hollywood, CA

From proof of concept test kitchen in Playa Vista ➡️ 1.0 space in West Hollywood

  • We opened our first test kitchen location in Q4 2021 in Playa Vista, CA (Los Angeles). We signed a one-year lease to test our concept and took over a former 7,500 sqft yoga studio, allowing us to rent out 3 group studio rooms and a shared personal training area. During our one-year test, we proved that independent coaches want their own space, as we had over 150+ coaches and trainers training their clients at our facility. While our customers loved our services and brand (77 Net Promoter Score), we quickly learned that the Playa Vista location wasn’t set up correctly to focus on the top one-on-one trainers and physical therapists who were most successful in our space. After ~1 year at Playa Vista, we decided to take all of our learnings and relocate to a space where we could most successfully serve our most profitable customers.
    • Read more HERE about our decision to move away from group trainers + digital services and more towards in-person, one-on-one coaches.
  • We opened our West Hollywood location on April 1, 2023. We took over a former MMA gym, remodeled the space (bathroom overhaul, new flooring, removed the drop ceiling and a separation wall, and assembled new equipment), and opened 4 weeks after receiving the keys.
    • Click HERE to virtually tour our new 3,610 sq/ft facility, and click HERE to view photos.
  • Our West Hollywood location is the first custom facility explicitly built for the most successful independent performance physical therapists and personal trainers, the highest-earning coaches in the fitness space.

👨‍👨‍👦 Team

Michael Fishman

  • Co-founder, CEO of Pure Cycles - a bicycle company started in college at the University of Wisconsin-Madison and ran for 10 years before being acquired in April 2020.
  • BS in Real Estate, University of Wisconsin-Madison
  • Forbes 30 Under 30

Links

  • ‎‍💼 : LinkedIn
  • 📧 : michael@bemav.com

Christian Straka

  • Mindfulness coach and facilitator - corporate clients such as Adidas, Netflix, Amazon, and Facebook
  • Mindsize Co-Creator, CEO
  • Adidas Runners Global Mindset Coach, Adidas Runners Mindset Coach LA
  • Former professional tennis player and professional coach for players such as Mike Bryan and Victoria Azarenka

Links

Steve LePore

Links

  • 📧 : steve@bemav.com
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💨 Traction + Updates

We send regular updates. Sign up below to be added to the list, and check out the archive below.

Why are we being so transparent?

Company Updates

1️⃣Maverick Community Update - December 20202️⃣Maverick Community Update - January 20213️⃣Maverick Community Update - February 20214️⃣Maverick Community Update - March 20215️⃣Maverick Community Update - April 20216️⃣Maverick Community Update - May 20217️⃣Maverick Community Update - June 20218️⃣Maverick Community Update - July & August 20219️⃣Maverick Community Update - September 2021🔟Maverick Community Update - October + November 2021Maverick Community Update - December + January 2022Maverick Community Update - December + January 2022Maverick Community Update - May 2022Maverick Community Update - May 2022Maverick Community Update - December + January 2023Maverick Community Update - December + January 2023Maverick Community Update - August 2023Maverick Community Update - August 2023Maverick Community Update - May 2024Maverick Community Update - May 2024Maverick Community Update - September 2024Maverick Community Update - September 2024

Collection of longer form ✍️ "Thoughts" from the updates above:

💁Space as a Service WITH a Service for All Creators

🎨Pacaso Co-Ownership Model

🚀When is the right time to launch, and how do you know? Evidence > Theories

🧠Philosophy > Product

🤑Whoever generates the demand captures the value

Peloton as a ServicePeloton as a Service

🪙The Ownership Economy and how crypto may improve our creators' lives

🏗️Thoughts on location and why Maverick works everywhere

🦥Perseverance + Sloth & Torpor

🎶Learnings from the music industry: the money is in live events

🏨The hotelization of real estate: a capital light management agreement business model

👾Single-Player to Multi-Player —> creator collabs and cross-promoting to solve top of funnel and distribution challenges

♟️Wellness Professional > Client: business model based on a key strategic trade-off

〽️ Co-op / co-ownership Maverick model

⛰️My first Misogi - a brief story on risk-taking and adventure

🕺This is FUN

🙃Disruptive Innovation by Clayton Christensen

🤖In-Person Fitness Professionals > Content Creating Fit Pros

🚗Maximum Service at Minimum Cost

💡Take a simple idea and take it seriously -Charlie Munger

👷🏻‍♂️Challenges of Building in Public

⏱️Back pain? Bum knee? Be prepared to wait for a physical therapist

🙊Indirection —> Sales

✨ Strategy

Attracting the most quality physical therapists and trainers requires having the top equipment + carefully curating the right community members.
Word-of-mouth marketing
Real estate strategy
Unit economics
Risks + challenges
Relevant trends propelling Maverick Community (why now?)
Network effects
Similar concepts in other industries
Tech strategy
7 strata of strategy
Competitive landscape
Market size (US)
The “fitness desert” opportunity
Franchising opportunity to scale
Marketing brand messaging

⏩ Maverick Forward

What is Maverick Forward?
Partnering > giving
Turn-key entrepreneurship

Maverick Community and Maverick Forward are social enterprises that will combine the heart of a nonprofit with the scalability and innovation of a for profit. Please join us! Donate HERE

❓ FAQs

How does Maverick Community differ from existing gyms that offer physical therapists and private trainers the ability to rent space by the hour?
Why hasn’t anyone done this business model for independent performance cash-taking physical therapists before?
What are the barriers to entry?
Why start the non-profit now, at the beginning of the company, versus waiting until the for-profit has shown significant signs of success?
How will Maverick Forward (the non-profit organization) operate with Maverick Community (the for-profit organization), and how much founder time will be dedicated to each organization?
What software are you using to run maverick community?

👋 Join Us

Maverick Community and Maverick Forward are based in Los Angeles, CA. We are a diverse group of people interested in fitness, health and wellness, giving back, mindfulness, reading, baseball, basketball, tennis, cycling, golf, hiking, running, real estate, dogs, and the ocean.

Interested in joining us? Email: hireme@bemav.com

Lastly, please feel free to forward these updates to anyone else you think would benefit from following along with our building process.

Thanks for your support. Please reach out if you'd like to learn more or talk further.

Michael@bemav.co

323.417.9300 (text/call)

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